What makes an excellent one-page website design?
Web design trends change all the time, and although they assist designers gain ideas for molding their website’s looks, they also help us improve our web experience. We’ve seen it all, through Parallex animations to Browsing transformations and the No-Code movement. However, one web design style that has endured is the one-page website design required for building a great user experience.
What is the definition of a one-page website?
As the name implies, a one-page website is one that only has one page. It does not have a separate About, Contact, Blog, or Services page. The whole web site’s content is contained on a single long-scrolling page. A navigation menu may be present on the website, but it just refers to various portions of the same page.
Why would you want a one-page website?
Many of the developers I know are hesitant to create a single-page website. It’s tough to fit a lot of information on one page. There is absolutely no room to squander, and the end result might seem far too packed. However, there are numerous situations in which a single-page website may perform better than a multi-page website.
Here are a few examples of how a single-page website may be useful:
Landing Pages have a specific purpose: to translate leads into sales. Because you have a visitor on a landing page, you do not like to distract them by providing them too much information about yourself or your company. It is obviously intended to elaborate on a single product, its characteristics, and its cost. So, if you want to go into ‘aggressive marketing,’ employing Landing Pages is preferable to distract methods.
Personal Online Site
Using a one-page website to present your portfolio is an ingenious way to entice potential clients. It not only demonstrates your originality but also keeps the client interested. Nobody has the time to sift through pages and pages of information to locate a method to contact you. You’ll convert more by doing less if it’s basic, obvious, and direct.
Webinars or events
A one-page website is a fantastic choice if you want to construct a page that advertises an event relentlessly and can easily be removed when the event is over. You may always replace the event information with the ‘event finished’ image and still gather site visitors’ email addresses.
While it may appear that building a single-page website is simple because there is only one page to work on, this is not the case. If you don’t prepare carefully, your website may end up looking stuffy and dull. Here are five things to bear in mind while creating a one-page website:
Maintain a clear and straightforward message on your website. Define your parts cleanly and clearly, and only include material that is important. It’s also a good idea to have a navigation menu that is linked to the various website parts. The easier it is for the user to browse your website, the better it will serve its goal.
There are no points for guessing that a one-page website must also be mobile-friendly. We have discussed in depth why a website has to be responsive, and this is still true if you have a single-page website. If you need to revamp a section of your website to make it more mobile-friendly, do so.
Doing something merely for the sake of doing something doesn’t really stack up. It may leave your consumers perplexed or even misinformed. If your website does not flow organically, users are unlikely to return since they are unsure which one to make of it. So, spend some time developing a logical structure for your website; even if it’s only one page, it should allow people to locate exactly what they’re looking for.
Don’t be afraid to include material on your pages, such as photos and videos. Although this is a one-page website, pictures are an excellent method to capture a visitor’s interest. Try to break up long chunks of content with multimedia to keep your users interested; they’ll want to scroll all the way to the finish and may even click that call-to-action button!
A compelling call-to-action is likely the most crucial component of a single-page website, as they are meant to be more targeted than multiple-page websites. To convince users to take action, your CTAs should be visible in color and shape.